PRADA Desperate for that must-have crystallized entirety. Forty pages are devoted to Brigitte Lacombeś
tunic or leather satchel you covet from Pradaś Spring velvety photo essay of Pradaś center of operations, Via
2010 collection? Don´t fret. Luxuriate in the brandś Bergamo—her camera lens zooming in on the intimate
eponymous new book, instead.
Indulging in this tome is similar to
longing for a pair of the houseś
vertiginous carved wood heels
—an aesthetic and intellectual
payoff. Masterminded with
Pradaś longtime partners,
2x4, the graphic design studio
behind the ever changing,
block long mural that forms
a backdrop to Pradaś SoHo
store, the 708 pages of 5,000-
plus photographs is a much
awaited triumph.
The tome offers an exhaustive,
mechanics of sewing machines and kissing couturierś knowing hands. An entire chapter is devoted to the artful depictions of Herzog & de Meuron and Rem Koolhaas´ progressive boutique designs. These artistic partnerships are the key to the labeĺs mystique—and fuel Miuccia Pradaś fire. Fine art is revealed to be her greatest source of inspiration, and luckily for us, sheś as generous as she is talented: Prada and husband Patrizio Bertelli are two of todayś
impressionistic and delirious
most important patrons of
survey of the labeĺs visual and cultural contributions, groundbreaking architecture. Enticed by the same
includingtheirprovocativeartexhibitions,atmospheric aura that surrounds Pradaś seductive, high-concept
ad campaigns and every look thatś floated down boutiques, you´ll be lingering on every page and
the runway. Prada explores every tenet of the 97 dream of slipping into everything on display n Jen Renzi
year fashion powerhouseś collaborations with artists Prada, Edited by Miuccia Prada and Patrizio Bertelli, in
and visionaries. Albert Watsonś delectable ready-to- collaboration with Michael Rock and Sung Joong Kim,
feb + mar 2010
wear look-book from 1988 is reproduced almost in its prada.com
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